1960s Coty Originals Liquid Eye Liner Jet Black Original Card Vintage Never Used

Description

1960s Coty Originals Liquid Eye Liner Jet Black Original Card Vintage
Never Used
A Little History
In
1966, Chas. Pfizer launched its first Coty make-up range, Coty Originals,
which debuted at the American Fashion Critics’ Awards, followed by rollouts in other countries over the next two years. Originals was aimed squarely at the youth market who were encouraged to use it to create different ‘looks’ for daytime, evening and night and later to match specific fashion trends. The collection also included a Contouring Kit with shading and highlighting cosmetics to sculpture the face, accenting good features and hiding problem areas.
Above: 1966 Coty Originals.
The line was extended over many years and increased Coty sales volumes in the United States and elsewhere. In 1968, it was repackaged in America so that it could be sold in self-service outlets.
Above: 1970 Coty products packaged for self-service outlets.
In 1969, as part of its rationalisation plan, Coty U.S. took control of the operations of Coty International which was then reorganised into a single worldwide fragrance and cosmetic operation with Robert Young as its president. This operational streamlining meant that by 1970 global Coty had become relatively standardised and a single Coty ‘look’ now appeared around the world.